A manufacturer of small engines used in lawn care products wanted to establish Sound Quality targets for Product Development and to drive their Marketing efforts to establish a new, best-in-class acoustic image for their products. This was repeated for US, European, and Australian markets. Both jury evaluation and Source-Path-Contribution analyses were used to identify the dominant characteristics of mower sound, and then determine which components contribute most to the creation of those characteristics. Analysis from the results in various global markets showed fundamental agreement of Sound Quality preference, but this study helped to identify the intricate differences in each market based on real customer expectations. The jury results then were used in conjunction with the SPC results to aid the manufacturer in setting targets for future product development and provided a firm justification for their Sales and Marketing direction.