A fork-lift truck manufacturer asked Sound Answers to work alongside their engineers as a technical consultant on a sound quality project. Acoustic measurements were made to construct a matrix of sounds for a formal jury test. Throughout the course of the project, the manufacturer’s engineers received technical training and direction from Sound Answers in the processes as methodology in developing a formal sound quality jury test. The jury test results were used to create a preference equation using key metrics from the measured sounds, which in turn was used to derive some preliminary sound quality targets for product development. The manufacturer then was able to use the derived targets to drive the development of vehicle components to achieve the desired overall vehicle image in terms of sound quality.